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An analyst’s role in change management
February 23rd, 2020Change can inspire those in an organisation and it can also bring fear. It can introduce positive emotion and can create feelings of dread and hopelessness. At best, change excites and delights.…
Descriptive, predictive and prescriptive analytics: What are the differences?
January 28th, 2020Businesses use analytics to explore and examine their data and then transform their findings into insights that ultimately help executives, managers and operational employees make better, more…
Soft skills for data analysts in business
December 3rd, 2019A momentous shift has occurred in the world of data analysis over the last ten years as the industry has turned its focus toward the digital arena. Once a sideline operation that was looked after…
How analytics reduces decision-making bias
November 19th, 2019One of the greatest benefits of data analytics in business is its ability to remove bias and provide absolute clarity, bringing better decisions, less errors and more positive results. Here’s how…
How businesses use analytics to learn about their customers and find new ones
September 8th, 2019Marketing departments in Australia and around the world are increasingly relying on the power of data science to capture consumer attention. While the creation of advertisements still relies on…
How does analytics help business?
August 21st, 2019In 2015 just 17 per cent of enterprises were utilising big data, according to…