Data analyst vs business analyst: What’s the difference?

Those who choose to boost their careers by earning a Master of Analytics are often from or heading into the data analytics or business analytics…

Top 5 data visualisation tools

Big data can be an important tool for business. When it’s properly harnessed, it can provide insights that can lead to smarter growth and stability strategies. However, big data is only effective…

The future of marketing analytics

Everything you need to know for the future of marketing analytics

While the coronavirus pandemic appeared to bring all that we know and love to a grinding halt, it had the…

Decision trees, machine learning and AI for business analytics

AI answers existential questions

Artificial intelligence can struggle with abstraction. The tools we depend on daily display a masterly command of details, but a shakier grasp of existential matters. Ask Alexa for a recipe, and…

Media sentiment analysis on major tech companies

Google, Facebook, Apple and a host of other tech companies have come to dictate modern life. Whether we're shopping for groceries, posting pictures of our friends, or sharing financial data with a…